Strategy & Action For The
Digital Edge Your Brand Deserves

Follow the step-by-step guide below to kickstart your search and learn how to evaluate potential web design companies to partner with your brand.

Before you start the hunt, the first step is to fully define your needs. Here are three key areas to consider:

• Design needs: Are you looking to build a new website from the ground up? Or do you have a current digital presence that needs either a light refresh or a complete overhaul?
• Design approach: Are you satisfied to settle with an agency that works with templates or do you need an agency that designs custom websites?
• Website goals: What are your specific goals for the website? For example: Higher search engine ranking, more traffic, greater engagement, increased conversion.
• Website requirements: What are your specific requirements for the website? Do you have a platform in mind? Create a list of must-have features and functionalities, along with a list of nice-to-have’s if your budget allows.

Creating a website request for proposal (RFP) document can help you organize and outline your project for potential agencies. Agencies that are interested in taking on your project can then use this document to respond by submitting a proposal or a bid.

The best way to find an agency for your digital project is of course, online! Use a search engine or check out a B2B marketplace like Design Rush — you can actually post your RFP here and wait for a bid, or search agencies and reach out to a few on your own.

Whether you use a marketplace or Google to find potential partners, the next step is thorough research. For each agency you’re interested in, explore the agency’s:

• Website: For an agency that you’re considering partnering with, a professional website design is a must.
• Services: Some agencies focus on specific areas like web design or branding, while full-service agencies offer an entire scope of digital services.
• Portfolio: Any reputable agency will have a digital portfolio easily accessible and available for potential clients to view. Look through the projects to get an idea of the agency’s capabilities in terms of design, development, branding and other applicable areas, in different industries.
• Client testimonials: Get a feel for what it’s like to work with the agency through client testimonials that provide feedback about processes, team members and deliverables.

Shortlist agencies based on these factors and create a list of 3-5 agencies to set up a meeting with — which brings us to the next step!

Meeting with your potential partner, whether in person or digitally, allows you to get to know the team members who will be working on your project and ask questions about what the agency’s processes look like behind-the-scenes.

Some questions to ask when hiring a professional web design agency include:

1. What sets you apart from other agencies?
2. What digital services do you offer in addition to web design?
3. Do you have experience working with clients in my industry?
4. What does your website design process look like?
5. What does your website development process look like?
6. Who are the team members that will be working on my project?
7. Will you provide recommendations and ideas for my project?
8. What will our partnership look like in terms of communication and project updates?
9. How much will my project cost and how long will it take to complete?
10. How do you measure results?

These questions will help give you an inside look into the experience of the agency’s team members, the value that the agency offers and what your relationship with the agency will look like throughout the life of your partnership — all important factors to consider when choosing the best web design agency for your project.

Finally, it’s time to choose the best company for the job. Base your decision off of your interview(s), the team members you met and the information you gathered.

From their portfolio of past projects to the way they handle partnerships and measure success, the right company will be one that offers a term of experts, project ownership and complete transparency throughout your project.

Whether you need a brand-new website or a redesign, Digital Silk is a leading full-service web design agency comprised of trusted website design experts.

What does Digital Silk offer that other agencies don’t?

• Project ownership: We value every client relationship and the opportunity to help clients establish or grow their online presence. That’s why we treat every project as our own, with meticulous project management, time tracking and calendars to make sure we’re delivering on time and on budget.
• Expert guidance: Our team is made up of award-winning designers as well as top developers, branding experts, marketing professionals, leading strategists and more. Throughout your project, our team will be hands-on and offer guidance and recommendations at every turn.
• Transparency: We offer complete transparency throughout every client relationship, from our first meeting through project completion. You’ll receive regular reports and updates on exactly where your project is at, from your timeline to your budget.
• Results: Every recommendation we make is strategic, based on thorough research, extensive experience and industry best practices. We deliver projects that drive measurable results, including increases in search engine ranking, traffic, engagement and conversion.

If you’re looking for a reliable web design team that will deliver a custom website that’s unique to your brand identity, your offering and your target market, you’ve found your match in Digital Silk.

Our trusted web design experts work with brands across industries to deliver fully custom website projects, from web design and development to website strategy, content creation and more.

Schedule a consultation to meet our team and get a custom quote for your project.